prospectus.JPGKim K.

Apple's New iPhone: It is Coming

Kihyun Kim

Apple's New iPhone Targeting Gen Y

The problem

The Apple's iPhone is one of the top mobile devices. Gen Y consumers are enthusiastic about iPhone, even if their carrier is not a best. Most Gen Y users are using networking and apps, but iPhone's 3G networks have a limit which is slow download speed.


Proximity's Social Media Solution / Recommendation

Proximity's focus group results show that Gen Y users need faster networking and bigger mobile carrier. Verizon Wireless plans on replacing the 3G to 4G network, and Apple will have make a new iPhone for Verizon. Therefore, Gen Y will pay attention to Apple's new iPhone which faster networking than before. In addition, Apple plans to release new iPhone 4.0 on June 7.

This report details how Apple's new iPhone which has faster networking by Verizon Wireless will keep their love from Gen Y in the mobile market.



Available now at www.proximity.edu

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